Israeli advertising technology company Tremor international Ltd. (LSE: TRMR) filed for a public offering on the Nasdaq Stock Exchange, after its share price rose nearly 500% on the London Stock Exchange over the past year to a market cap of around £ 1.1 billion. ($ 1.5 billion). The company held its initial public offering (IPO) in London seven years ago with a market value of just £ 160m, after the money. Founded as Marimedia, then known as Taptica, Tremor has developed an automated data-based trading platform for advertisers. The software platform provided by Tremor is designed for different types of media (mobile devices, smart TVs, etc.) and simplifies trading between ad buyers and publishers who sell ads. Tremor CEO Ofer Drucker was the founder and CEO of Matomy Media, an Israeli advertising technology company traded in London that has become a coin exchange tool after failing to overcome its financial woes. Druker became CEO in 2019 after Tremor acquired advertising technology company RhythmOne for $ 176 million. In early 2020, Tremor hooligans has been acquired by Rupert Murdoch’s News. Meditation Corp. Tremor raised $ 100 million on Nasdaq and the company says it is well positioned for the rapid growth of the digital advertising market including video and smart TV, which accounted for 68% of its revenue in 2020. Revenue in 2020 was $ 212 million, down 34.9% For the year 2019, but revenues in the first quarter of 2021 were $ 71 million, an increase of 83.9% over the corresponding quarter of 2020. The net profit was $ 2.1 million for the full year of 2020, but increased to $ 12.9 million in the first quarter. From 2021. By Globes, Israel business news – en.globes.co.il – on May 31, 2021 © Copyright Globes Publisher Itonut (1983) Ltd. 2021
Ad-tech files to Tremor for the Nasdaq IPO at $ 1.5 billion
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