Renowned for his lavish, multi-layered interior, renowned designer Alidad draws on his love of style and color and his deep knowledge of history and art to create spaces with intricate custom-made detailing and timeless appeal.However, this was not always his career path. After his childhood in Iran, his family moved to London where he studied statistics and computer science for the first time. He then pursued his passion and enrolled in a course at Sotheby’s, and went on to become the youngest-ever director of the Islamic Art division of the Auction House. Eight years later, he realized that his talents and interest lay more in the field of interior design and in 1985 he founded his company Eponymous company With his own apartment as his first project. Please join Susanna and I in London to visit Alidad in his luxury apartment in Mayfair!
While Alidad has designed countless interiors around the world, nowhere is his style more apparent than in his London home. Here, his love for exquisite craftsmanship, textured surfaces with artful layers, textures and intricate details were carefully considered and combined with ease.
While each room has its own distinct sensibility, each room also represents a subtle mix of mundane elements from the old to the contemporary.
Although the Alidad House is a personal testament to his heritage and inclinations, he is also a model for many aspects of design that he is so generous to share.
And that’s why it started Repayments at home A series where the designer opens his home every month to a small group of guests. During this intimate gathering, visitors will learn his tips and ideas on exquisite design and a dignified life.
So thanks, Alidad. It gives me great pleasure to share your luxurious home !!