Digitize business cards and social links with a pin


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These days on Twitter or Instagram, it’s very popular to see people including Linktree or Card In their walk.

For those who are not familiar with them, they are platforms where you can merge all kinds of links in one place like social media accounts, websites, etc.

With platforms like these, one could say that business cards have been pushed further into the realm of mystery, especially since we also have Digitize business cards Since the period.

However, these platforms are only convenient for communication by default, so think there should be something like this for real-world exchanges, Kelvin Ong and Vinay Rajan co-founded Logo card.

Co-founders, Vinay and Kelvin / Image Credit: TAG

Environmental concerns

to me Adobe88% of distributed business cards are thrown away in less than a week, mostly because people don’t need the service of the person distributing the business card.

Although I never throw away any business cards, I can understand why people do this because most of the business cards I have were given to me without ever asking for them.

“There’s also the problem of limited information you can put into business cards plus the high cost of reprinting, which is negatively impacting the environment,” Kelvin told Vulcan Post.

Hence, the TAG duo started in December 2020 to solve the problem through the concept of click-and-go, whereby the user can transfer all their contact details such as phone number, WhatsApp, email, company address, etc. directly to the recipient’s phone. In physical meetings.

Abandon business cards for good

As mentioned, while this concept is similar to platforms like Linktree and Carrd, the difference is that you don’t have to go through their social link request process and you can just click on their phone to send the details in person.

“TAG uses NFC (near field communication) which is the same technology used on Touch ‘n Go cards, EZLink cards, Samsung Pay and Apple Pay. Kelvin explained that the receiver also does not need to download an app to receive the contact card.

For their users, all they have to do is get their TAG pin and fill in their contact information and social media platforms on the app.

Even if they are the only ones at an event with TAG pin and the app, everyone else they meet will still be able to receive their details with a single click.

Another major difference between their technology and the unified platforms like Linktree and Carrd is that you can choose which apps or contact details you want to share with the person.

Suppose if I were to meet someone in person and they asked me for my social media, I could only give them the accounts I wanted like LinkedIn or Instagram, and exclude more private contact details like my phone number or Snapchat.

Besides business cards, their technology can be used to get WiFi, a list, or even track someone’s lost dog.

While we already have apps with QR codes for networking purposes, the advantage of this technology is that you don’t have to open a scanner or camera app for it. All you have to do is just tap on your phone’s PIN.

For lost dogs, say if you’ll see one with a TAG pin on their collar, you can just tap your phone on the pin to reveal owner details for return.

Business Cards Are Cheaper, But Are They Worth It?

The price of TAG pins ranges from RM88 to RM108, although it is currently selling at 30% at RM61.60 to RM75.60. The more colorful the design, the more expensive the pin.

What will these pins look like on your phones / Image Credit: TAG

Besides the simple colors, their other designs include SEA flags like Malaysia, Singapore, Indonesia, Dorian, 3D pin and more.

Depending on which dealer you go to to print business cards, on the other hand, the price can be around RM15 to more than RM30 for 100 pieces.

But Kelvin shares that unlike business cards, their PIN is waterproof and durable, eliminating the hassle of having to reprint once you run out of business cards or have to edit some details right away.

He added, “Companies can also customize their company logo on the pin, which may increase their branding visibility wherever their employees go and use their phones.”

Seeing the opportunity in a pandemic

Now, choosing to introduce this product during a pandemic, when most people stay home, is the complete opposite of their business because they need personal wiretapping.

However, Kelvin explained, “The TAG functionality is not just limited to sharing contacts and social profiles in person, as it can also be used by food and beverage companies, hotels, resorts, spa and cafes as an alternative to QR codes, which is limited to opening a single digital menu.”

With a PIN, customers can open listings, get free WiFi, access social media pages, and review sites all in one device.

Within the first month of its launch, Kelvin said they already have 150 active users and have sold hundreds of TAG pins.

Kelvin shared, “The current challenge we face is that TAG is a blue ocean product, and so it needs more product awareness.”

Dictionary time: Blue ocean strategy refers to a market where the product has little or no competition.

Economic times

“People have never seen a product like this before, and therefore we need more time and effort to educate the market about the benefits TAG can bring to their business and their daily lives,” he shared with Vulcan Post.

  • You can learn more about TAG Here.
  • You can read about the other startups we wrote about Here.

Featured image credit: Kelvin Ong and Vinay Rajan, founders of TAG


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