Vaughtons Elation Hypercar badge
It is an extraordinary partnership: one company, Intsha Hyper Car brand, which will be launched in two years, and the other, Photons, a 202-year-old British automotive badge/badge brand. However, the design ideas and philosophies of the CEOs match well.
The Elation Hypercar brand has two models so far: the Elation Freedom, a high-speed, high-end EV that starts at $2,000,000, and the second, the Elation Iconic, made with an internal combustion engine, starts at $2,300,000. For both, Vaughtons created a badge that will be present on Elation Hypercar models.
Hypercars High – Freedom Model
Vaughtons is no stranger to discerning clients. Throughout its 202-year history, the British Parliament and the royal family have invited the Vaughtons to make ornate emblems. They were commissioned by White Star Lines to make the panels for the first-class suites on the Titanic. For 130 years, English Football League winners have worn the medals they made. When Rolls-Royce needed to make their first decals and hood trims, the Vaughtons were their only option.
So, given Elation Hypercars’ advanced technology, and the history of the Vaughtons, it wasn’t surprising that a partnership formed. JustLuxe recently reached out to Carlos Satolowski, CEO and founder of Elation Hypercars, and Nick Hobbes, general manager of Vaughtons, about the new partnership, and what it means for both industries and products.
JustLuxe: Carlos, why did you choose Vaughtons as a partner?
Vaughtons – from the British Car Catalog 1902
CarlosWe commissioned Vaughtons, the renowned jewelry company known for its creativity of Olympic gold medals and custom-designed logos, to skillfully handcraft our logos. Freedom side badges, known as the Badge of Freedom, as well as front and rear emblems are milled from aluminum. These badges are optionally available to all customers in 18k gold, sterling silver and platinum, handcrafted by Vaughtons master jewelers.
Elation customers may also upgrade Freedom’s inner keys with car jewelry made of mother-of-pearl, platinum, and multi-layer solid gold, among other options; All will be masterfully combined by the experienced professional jewelers at Vaughtons. Given the Vaughtons’ over 200-year tenure as the UK’s premier atelier for medals and emblems, Elation customers can rest assured that their badges will be made from the best materials available.
Through our partnership, the Vaughtons team of master jewelers will impart centuries of bravery on the body of Elation Freedom. Each badge will be an exquisite piece of jewelry affixed to the work of a fine mechanical genius.
JustLuxe: And Nick, on the Vaughtons’ new partnership with Elation, explain how it came to be?
Nick Hobbes, Managing Director of Vaughtons
nick: It seemed like it kind of came out of nowhere, but what a wonderful surprise it was! Carlos sent an email through our website asking someone to respond, and we always try to get people back as fast as we can. Therefore, we arranged a one-hour zoom call. We ended up talking for 3 hours. I explained that we are now 202 years old. The company originally started as a manufacturer of custom made medals. Howard Vaughtons was a professional footballer who still holds the record for most goals scored in an international match. When the English Football League needed medals to display at the end of the season, he stepped forward and offered his services. We are still producing these medals even now, 130 years later.
Furthermore, our first automotive customer was Rolls Royce. In 1908 when RR was founded they needed a badge supplier and we were the only company able to provide such high quality parts. Since then, we have supplied, Bentley Motors, Aston Martin, Jensen, Mini, MG, Lotus, McLaren and others.
JustLuxe: So, Nick, Vaughtons will work with Elation Hypercar customers to design custom cabs and other custom finishes for Freedom. We’ve seen how this process works, and some options.
Nick: This is a really special part of what Elation wants to offer clients. Carlos’ goal is to offer unlimited customization options, and together we’ll make that happen. It will be a private service. We want to take the customer on a journey by making their car. Carlos leads all the way, and I’m right there in the background to provide my tech support when it comes to bespoke finishes. It becomes very exciting when we discuss some possibilities. Here are some questions we hope customers will ask and answer:
Will they appreciate solid gold exterior badges? Diamond-encrusted start button? Hand-drilled transmission paddles? bespoke luggage? Questions like this allow inspiration to be conveyed: ideas from Elation customers can be passed directly to us, and then to the car they buy. A rarity in all aspects, win/win too.
Increasing Freedom Hyper Car
Photons
recovery super car badge
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