EX.CO buys video technology company Cedato

Content technology company EX.CO- The Experience Company (formerly Playbuzz) announced the completion of its acquisition of video technology company Cedato, headquartered in Hod Hasharon. “After the acquisition, EX.CO will provide publishers, brands, and business partners with the most advanced AI-based content and advertising solutions on the market, including CTV bidding mechanisms and flagship offerings, via the company’s easy-to-use platform. This move puts EX. CO as a resource for publishers tasked with meeting Google’s dynamic new webpage performance benchmarks. ” Cedato was founded in 2015 by CEO Ron Deck, who is a serial entrepreneur in the mobile and cloud space. The company employs twelve people, who will transition to EX.CO. Cedato has not received any investment from venture capital funds. It was funded by private investors and is now sold for an estimated amount of less than $ 10 million. EX.CO was founded in 2012 under the name Playbuzz by Shaul Olmert and Tom Pachys. Olmert served as CEO of the company until the end of 2019 when he resigned and was replaced by Bachis. After Olmert left, the company’s name changed, its name changed, and its business focus. EX.CO now helps media and online merchants create interactive viral content such as videos and questionnaires to facilitate content access, user communication, data collection or sales promotion. The company employs 90 people in Israel and around the world. Its clients include CBS, VICE, Huffington Post, Netflix, Audi, Lego and Tesco. The company recorded revenue growth of 26% in 2020. Patches told Globes that the acquisition will enable EX.CO to expand its solutions that it provides to the publishers and brands it works with. “As far as AI is concerned, our solutions have been limited so far, and we looked for companies that do these things. Cedato was the best we found, and they have a great team. Cedato enables the ability to adapt video content to any on mobile, TV and the Internet to reach the best quality of display. It is also very effective in determining which advertisement will be shown for each user in order to have the ideal user experience. ” EX.CO has raised $ 66 million so far, but in recent years it has been funded by its own revenue. “I don’t rule out a fundraising round, but we don’t need to raise money. We have implemented this acquisition without fundraising, and we are continuing to grow, aiming to reach more than 100 employees, without outside funding,” says Bacheis. “This acquisition follows a major year of growth and development for EX.CO, as we launched and expanded our corporate offerings, as well as expanding our partnerships with some of the largest and most innovative media companies in the world,” said EX.CO founder and CEO Tom Pachys. “I am very excited about Cedato technology and its ability to increase revenue across platforms while maintaining a great user experience. It perfectly complements what we have been building and will be of great benefit to both our partners and Cedato’s customer base.” “We are delighted to be collaborating with the EX.CO team,” said Dick. “Since the company’s inception, Cedato has focused lasers on creating the most advanced video tools with a simple, customer-centric approach. EX.CO has a similar vision, strong technology, and a large and loyal customer base. Working together enables us to bring the latest technology to our global partner group, and we continue to be the leader in product innovation. That support the basic needs of the market. ” EX.CO’s investors include The Walt Disney Company, Saban Ventures, Viola Group, 83 North and All Time. Posted by Globes, Israel business news – en.globes.co.il – April 22, 2021 © Copyright Globes Publisher Itonut (1983) Ltd. 2021