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This year’s Oscar bounce is loud.
Most award seasons find movie fans looking for Best Film nominees in the run-up to the Oscars TV broadcast, with the ultimate winner raking in millions of dollars more after the TV broadcast.
Last year, a literary classic little WomenAnd the One-shot World War I epic 1917And the Satires of World War II Jojo Rabbit Everyone experienced a huge bounce at the box office before the TV broadcast. And the parasiteAnd the The first foreign language film to win Best Picture, its theatrical range has expanded five times after nominations.
In all, the nominees for Best Picture that year earned more than $ 750 million at the North American box office, and another $ 1.3 billion overseas, much of it after the nominations were announced.
This year, with cinemas mostly closed, and audiences fickle about crowds, there has been no business, let alone a throwback. leader Bedouin He earned $ 2.1 million in the United States. Promising young woman, He only got three times that.
In fact, if you took all eight Best Film nominees and merged all over the world Earnings, totaling barely $ 35 million. That would be an unimpressive number for one candidate in a typical year.
The concern for the Academy of Motion Picture Arts and Sciences is that low box office numbers generally translate into low ratings for broadcast television. Awards viewers love to have a rooted interest in the outcome, but audiences have not seen this year’s nominees, and AMPAS fears they simply won’t get along with it.
There are reasons for this concern: Oscar ratings are at an all-time low in recent years. After flying for a decade between 32 million and 44 million viewers, the past three years have fallen below 30 million for the first time in broadcast history, and hit rock bottom last year with only 23.6 million viewers seen. parasite It became the first non-English language film to win Best Picture.
Viewership this year is almost certain to be lower. By the time she wins, parasite He’s already earned $ 37 million in the US alone – more than the combined totals of all this year’s nominees worldwide.