While there is a growing trend of e-commerce sellers popping up with original creations on sites like Bobron And Instagram, there are sellers who choose to do the opposite.
Typically, these types of e-commerce sellers resell items from a business to end consumers. They can act as shoppers, agents, or agents – in essence, sellers.
Through distributors, companies can expand their brand’s reach into new markets more easily, allowing more people to access their products. One startup looking to improve this process is Ejenkita, which is a SaaS platform that helps companies connect, recruit and deal with distributors across Malaysia.
More than just a management platform
The turning point in the development of Ejenkita came from co-founders Zarif Aziz and Faris Malik, who noted the difficulties of other sellers in finding the right product and brand for resale. Individuals exposed to resale opportunities were not able to compare all available options to determine the best option for themselves.
It has been a challenge for companies as well, as they have had to invest in targeted marketing/display ads to convert audiences into sellers.
“This is a costly exercise because distributors who apply are likely not the right candidates for the job due to a number of reasons, such as a lack of passion for selling the brand or product,” the team explained.
Hence, the Ejenkita platform wants to provide both parties visibility and access to opportunities by providing information such as brand selection, products to sell, management team, verticals, and more, that are easy to find.
This is one of the ways Ejenkita hopes to stand out as it currently stands, and you will be hard-pressed to find a local site that serves as a proper “guideline” for businesses for sellers to choose who to work with.
Ejenkita has a distributor management system as well, but that’s not very interesting about them, since there are names like ejen2u And the Firecell Already this way.
Where Ejenkita claims the difference is also in the monetization method, as there are no setup or subscription fees charged for using the service. Instead, sellers are charged a commission fee of 2% for each transaction on the platform, a method that has also been adopted by Orders, to lower the barrier to entry for users.
Discourage pyramid schemes
Since the platform is free to use – without the transactions made – one of the vulnerabilities I pointed out to Zarif is how such aspiring vendors might open up to malicious pyramid schemes and their employees.
He emphasized that “pyramid schemes usually make their money from recruitment fees. To ensure that this does not happen in Ejenkita, we will focus on companies to generate their money from actual sales of physical products.”
The team added that Ejenkita will also put guidelines on the site to warn users about hierarchical schemes, and enforce community rules that must be adhered to.
Starting with populr . market segments
Although Ejenkita is not yet available to the public, it has put its own roadmap on the site, which states that it plans to release its first official version in the third quarter of 2021. For the early access program that will open in mid-July, Ejenkita is targeting Employment in the F&B (snacks) and beauty market.
“Products in these two markets deal fairly straightforward, are quick to sell and have a high potential for repeat purchases. These criteria will allow us to wisely test the business side of Ejenkita while providing a great experience for retailers,” Zarif and Faris told Vulcan Post.
Focusing on these two popular segments, the platform may be on track to achieve its goal of reaching 10,000 active users worth RM40 million in Gross Merchandise Value (GMV) by the end of 2022.
In the short term, the team is focused on getting a Minimum Viable Product (MVP) before it goes public by September of this year.
“In the long term, our vision is to build a strong community-driven platform that helps ordinary people make a living through reselling – not only in Malaysia, but in neighboring countries as well,” the team envisioned.
Featured image source: Zarif Aziz and Faris Malik, founders of Ejenkita