SAP.iO cooperates with Publicis Sapient at the Tel Aviv Accelerator

SAP.iO announced its collaboration with the digital business transformation company Publicis Sapient on the startup accelerator in Tel Aviv. The program will focus on advanced marketing and commerce solutions that offer new ways for brands to improve consumer engagement. Publicis Sapient, part of the advertising giant Publicis and a SAP client, will work with SAP to identify suitable startups from around the world to participate in the SAP.iO Foundry Tel Aviv acceleration program for a 12-week period. In the program, selected startups will forge new partnerships and shared value propositions with SAP and Publicis that will solve the major challenges facing consumer brands in e-commerce and marketing. Publicis Sapient will play an active role in the examination phase of the program and act as a potential pilot site, and potential market entry channel for startups. The program is open to post start or tour enterprise software companies, which provide the following solutions: personalized marketing, product discovery, social engagement, enhanced segmentation, consumer experience, first-party consumer insights, new direct consumer business models, marketing use cases and innovative integration with Emarsys, the latest Acquisition of SAP and the leading multi-channel customer interaction platform. “For startups developing related solutions, this is a unique opportunity to grow and go global. In addition to partnering with SAP and Publicis, which is a strategic achievement in itself, startups will participate in the program and present,” said SAP.iO Israel Foundry President Leor Weizmann. SAP and Publicis joint solutions developed in it to their subscribers, which include some of the largest brands in the world. The initial offering will be for the major consumer product companies, as we identify a strong need to strengthen the relationship with the end consumers. ” Oded Lavi, Vice President of Publicis Israel for Innovation and Value Creation, said, “As we started exploring collaborations with SAP, we realized that our shared expertise in technology and business, as well as our client network across key industries, can be an important starting point for startups. We are passionate about helping our clients. Our subscribers, who include some of the largest companies in the world, are committed to implementing innovative solutions that address tangible business challenges and deliver immediate value. ” Posted by Globes, Israel business news – en.globes.co.il – Feb 9, 2021 © Copyright Globes Publisher Itonut (1983) Ltd. 2021