Although food delivery توصيل The competition Shopee is getting tighter in Malaysia, and isn’t holding back from joining the race. only yesterday, Shopee Malaysia announce it Recruiting riders for ShopeeFood in Kuala Lumpur and Selangor.
While you will be hard pressed to find customers who may complain that there are more options, ShopeeFood will go out of business if it wants to impress it.
This is because Malaysians have long had persistent problems in the local food delivery scene. For ShopeeFood to stand out as a pick of choice, here’s what you should be eating.
1. Decreased passenger efficiency and size
Recently, there has been a decrease in the number of delivery passengers between local service providers, one even said that there was 85% decrease available.
Grub by Ahong & FriendsAnd the Cole and Rice, And the Nile Some of the F&B establishments that also told Vulcan Post that they saw a 70%-90% drop in sales were for delivery only due to a shortage of riders.
This is because most passengers are slowly returning to their full-time jobs or switching to work as couriers. These provide more stable income as they do not have to wait all day for unpredictable food delivery jobs.
Popular food delivery apps with their own fleets also tend to receive complaints from customers who have placed and paid for orders that never arrived. Typically, customers indicate why such events occurred and are riders who:
- disappear completely with their orders (usually in larger quantities and higher value),
- Claiming that they are unable to find the customer’s location,
- Give commands to the wrong person, without proper explanation,
Then there are also cases where customers made posts on social media about receiving their orders in poor condition or with Food is completely missing مفقود.
ShopeeFood must address this lack of quality control when launching its service. It will need to properly screen its occupants, take customer feedback seriously, and take the necessary actions to re-align its occupants with the set standards.
With attractive incentives and appropriate compensation, ShopeeFood may also be able to address the passenger size and availability issue.
2. Limited delivery range, especially in less “popular” areas
From our previous work Research In other food delivery apps, a common problem we noticed was that many of them have limited delivery range which affects those who live in less centralized areas.
A smaller delivery range means consumers have less variety in food options, and even larger players with their own fleets such as GrabFood, foodpanda and airasia food cannot cater to all areas of Klang Valley equally.
As someone who lives in Cheras, it is hard for me to get food from downtown, PJ and Bangsar. One of the only platforms I’ve tried that can provide me with such food is Beepit, but that’s because they outsource passenger fleets from other providers.
These orders over a wider delivery range also tend to charge higher delivery fees. Unfortunately, we do not have the proper insight to make reasonable suggestions to overcome this without placing the cost on customers, passengers or merchants.
It would be unfair to immediately require ShopeeFood to have a large enough fleet to provide equal coverage in both central and decentralized areas. However, it will be a thing to consider in the future if they want to capture and maintain a good market share.
3. Ineffective update of the application database
Another common problem with the delivery rider scene is the efficiency of their database, such as how quickly they can reverse changes such as closing a store unexpectedly.
These events are not always updated on the app quickly (even with the big players, according to friends and fellow frequent users). It becomes a problem when people assume the store is still open, place their orders, and end up waiting an hour or more only to be told later that their order has been cancelled.
I had had Similar experience On RunningMan, changing the store location caused several issues. Not only did the store receive my order late, but the rider first went to his old location to pick it up.
In all, it took over an hour to resolve the confusion about what was no more than 20 minutes for delivery, as the store was nearby. When I called customer service in the app, they simply described what went wrong, but I have no idea where the error really is.
Regardless, to overcome such issues, ShopeeFood must ensure that their database can be easily updated by merchants when necessary, that merchants are proactive in making changes, and that all such changes are reflected on the app as quickly as possible, or preferably in real time .
4. High commission for traders
Last but not least, it is not news that food delivery apps can charge exorbitant fees for their services. The merchants themselves have already expressed their concerns and urged customers to do so order directly from their outlets instead.
An anonymous Reddit user claims to be part of KL’s F&B Foundation Mutual The most recent rates quoted were 32% (GrabFood) and 28% (foodpanda).
For merchants who refuse to raise their prices and instead rely on volume for profit, these rates can make a hole in their pockets, especially with the recent rise in the cost of raw materials.
If merchants increase their costs to keep up, customers will have to pay higher prices for their orders, which could drive them away. Thus, many merchants have resorted to bearing the brunt of commission rates and make little profit.
To stand out, ShopeeFood must offer competitive pricing that helps merchants without shifting costs to customers as well. One way to address it is to discuss possible solutions with merchants, taking into account their concerns and comments, and to reach a compromise that benefits all parties.
Once this trust is established between merchants and ShopeeFood, it will be easier to increase the setup rate as well as attract more customers to use the app.
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We often joke that you better not mess with Malaysians and our food, and if the complaints on social media are to be believed, we are not entirely satisfied with the current performance of our food delivery apps.
We can’t say for sure what it will take to solve these issues, and more, but if there is a challenge that ShopeeFood is willing to take on, we have no doubt that his efforts will be recognized and appreciated.
In times like these, we are all dependent on each other more than ever to keep the economy afloat, and new initiatives must prioritize bringing in more solutions rather than competition.
- You can learn more about ShopeeFood Here.
- You can read more Shopee related articles we wrote كتب Here.
Featured Image Credit: Shopee