Shopping with a World: Bite-sized support for sleep, focus and immunity


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Sleeping woman

Shopping with a world

Gerda Andmann

Gerda Andmann, our Senior Director of Science and Research, holds a BA in Nutrition from the University of California at Berkeley, a PhD in Food Biochemistry from the Massachusetts Institute of Technology, and a passion for picking cherries from our health store.

I have written about various health care products and helped formulate them, and some of my favorites are goop chews. (Before it went on sale, I got to know the right people in the office to sample test kits – whenever possible.)

The most important thing I will say today is: Get me outOur mint and chocolate bar for occasional sleeplessness is back in stock. I missed that. Knock Me Out is a masterfully crafted product that is my favorite sleep aid. It is a dependable and good-tasting treat to look forward to before bed.*

The main ingredient in Knock Me Out is melatonin, which can be pleasantly potent, so you might want to experiment with how often you chew. I take a half to one, but you can eat up to two. Your brain knows what to do with melatonin: It’s what the brain makes after dark to help regulate sleep-wake cycles. But lights and computer screens can keep your mind from knowing it’s dark.

The super-intelligent formulas also included tryptophan, the amino acid that melatonin is made of. And a good dose of vitamin B6, which is needed to stimulate the conversion of Tryptophan into melatonin. As a bonus, tryptophan and B6 also support the brain’s production of serotonin.

If you’ve followed my stories, you’ll also know how much I love them Nerd alert. I lost (long ago) the number of times Nerd Alert saved me when I couldn’t focus on work. Loading coffee doesn’t do it for me: My heart rate and anxiety levels can handle no more than a splash of decaffeinated coffee in the morning. So it was a huge advance to know that alerting a nerd after lunch helps me focus. I think this should not be surprising, because doses of caffeine and L-theanine are designed for optimal focus and attention based on clinical research. Nerd Alert tastes like cafĂ© au lait.*

Rounded blackberry flavored chew offers perfect attendance. As the name suggests, we made this for those who don’t want to miss a day. With organic elderberry extract and fermented Epicor yeast, Perfect Attendance is formulated to support healthy immunity. Apply two of these delicious vaccinations any time of the day, every day.*


  1. goop Wellness KNOCK ME OUT goop, $ 30 for 30 chews / $ 55 for 60 chews

    Goop wellness
    Get me out
    goop, $ 30 for 30 chews / $ 55 for 60 chews

    Shop now


  2. Goop Wellness NERD ALERT goop, $ 30 for 30 chews / $ 55 for 60 chews

    Goop wellness
    Nerd alert
    goop, $ 30 for 30 chews / $ 55 for 60 chews

    Shop now


  3. goop Wellness PERFECT ATTENDANCE goop, $ 30

    Goop wellness
    perfect attendance
    goop, $ 30 for 30 chews / $ 55 for 60 chews

    Shop now

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

This article is for informational purposes only. It is not and is not intended to be a substitute for professional medical advice, diagnosis or treatment and should never be relied upon for specific medical advice. To the extent that this article presents the advice of doctors or medical practitioners, the opinions expressed are those of the said expert and do not necessarily represent the opinions of goop.


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