Israeli life health insurance company Sproutt has announced the completion of a $26 million Series B funding round led by MoreTech Ventures and with the participation of Harel Group, The Raptor Group, Falcon Edge Capital and existing investors. Based in New York and Tel Aviv, Sproutt has developed predictive life insurance, which detects and rewards everyone’s “hidden” health behaviors, before issuing policies immediately. The company’s life insurance policies take into account the positive elements of each individual’s lifestyle. The Sproutt Quality of Life Index (QLI) assesses behaviors that reflect healthy living — movement, sleep, emotional health, nutrition, and overall lifestyle balance — to tailor the policy to each client based on their individual QL score. Unlike the traditional life insurance industry that primarily penalizes individuals for negative elements in their lifestyles. Related Articles Israeli Insurance Company Sproutt Raise $12 Million Sproutt was founded by CEO Yoav Shaham, President Assaf Henkin, and Chief Technology Officer Itay Brickner. “Most people have at least one aspect of their lifestyle that is healthier than they think – whether it’s the way they sleep, how much they move or what they eat,” Shaham said. A person and being rewarded with the best possible life insurance that reflects their lifestyle. This investment is a huge vote of confidence in Sproutt from investors who see how the market is changing and believe in our vision to redefine what life insurance can do for those who prioritize healthy living.” Henkin added, “In addition to its direct-to-consumer sales model, the company recently launched a dedicated agent platform, which enables licensed insurance resellers in the United States to quickly and easily deliver custom-designed Sproutt life insurance policies to their customers.” In direct selling to insurance sellers, this has widened the “needs gap” of the 41 million Americans who need but lack life insurance. When brokers started calling us to request access to life insurance policies tailored to us, we knew we could bridge this gap and help a large segment of the population access quality policies.” il – September 15, 2021 Copyright Globes Publisher Itonut ( 1983) Ltd. 2021
Sproutt Life Health Insurance raises $26 million
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