Video Co Idomoo raises NIS 75 million in TASE IPO


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Israeli personal video as a service platform Idomoo has announced the successful completion of its initial public offering on the Tel Aviv Stock Exchange (TASE). The company said it collected NIS 75 million in valuing the company at NIS 344 million. The public offering was led by Dixton Capital Underwriters with Orion Insurance and Capital Market Related articles Share personal video Idomoo raises $18 million Idomoo was founded in 2007 by CEO Yaron Kalish, chief technology officer Danny Kalish and vice president of research and development Assaf Fogel. The company has developed a video platform on the SaaS model, which allows users to produce and distribute customized videos that are produced in real time. According to the presentation, “Idomoo has created the best way for a company to talk to their customers in the digital world – with video that is personally tailored to everyone and produced in real time. The company’s clients include Google, JP Morgan, Oracle and Fidelity with finance being its main target area, Which represents 42% of its revenue in 2020. Yaron and Danny Kalish are brothers Rami Kalish co-founder and director of Pitango Venture Capital Fund. He has invested in the company and serves as Chairman of the Board of Directors. Other investors include Chemi Peres, who is also co-founder and director of Pitango, which owns a 3.1% stake in the company Ohad Finkelstein and Yuval Shahar’s Marker Fund own a 10.7% stake, while Tal Barnoach Disruptive VC fund holds a 17.6% stake. Previously, Idomoo raised $40 million in four funding rounds. The company generated $8.7 million in revenue In 2020, up 4.3% from 2019. Research and development expenditures last year rose 29.5% to $4 million, management expenditures 36.6% to $2.3 million, while sales and marketing expenses decreased 6.7% to $5.7 million. Operating loss of $5.1 million, compared to $4.1 million in 2019. Published by Globes, Israel business news – en.globes.co.il – June 7, 2021 © Copyright Globes Publisher Itonut (1983) Ltd. 2021


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