Singapore carrier ComfortDelGro passenger service is now available for booking via the Lazada app. The new reservation service is put side by side with the distinctive features of Lazada like LazMall, RedMart, and LazLive.
The e-commerce giant has routinely had various partnerships with ComfortDelGro. For example, it offered a S $ 5 discount to users who booked a ComfortDelGro taxi via the Lazada app last August and November.
Moreover, amid the COVID-19 outbreak last year, A. cooperation Taxi drivers at ComfortDelGro saw grocery delivery help from RedMart as Singapore saw a surge in demand for delivery services.
Last January, ComfortDelGro added 25 special cars to its fleet as part of a pilot scheme to rival car reservation services like Gojek and Grab.
It also made its first foray into the lifestyle scene with the launch of a new app introduced last month. call Zig zagIt allows users to book a taxi, plan their trip, make dining or hotel reservations, place click requests for collection at food and beverage outlets, find deals, and buy tickets to attractions and entertainment outlets.
Could Lazada be the next premium app?
Lazada looks set to be the new super app for Southeast Asia.
The super app is a platform developed by a company that provides various services under one umbrella. For example, express service giant Grab has developed a range of services to meet the daily needs of the region, from food to grocery delivery to payments and financial services.
Founded in 2012, Lazada served 80 million active buyers annually On its platform between August 2019 and July 2020. It is also one of the region 10 unicorn startups It is valued at over 1 billion US dollars (1.37 billion Singapore dollars).
Alibaba backed Lazada acquired Singapore-based RedMart in 2016, migrating online groceries to the Lazada platform. It also added a flight booking feature to its offering to users in Singapore and the Philippines last year, as well as launching a credit card with Citi.
It currently operates in six countries across the region – Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines.
It has also found new opportunities due to the Covid-19 pandemic. LazMall, Lazada’s virtual shopping center, brought in a plethora of curated brands, helping retailers reach more consumers.
This year, it also launched its first Mega Online to offline (O2O) shopping experience. Called Come Home To Lazada, it offers a complementary way for shoppers to participate on both platforms.
Like Shopee and Grab, it will likely start implementing its own online payment systems, especially since it has already entered into a partnership with Citi. With its collaboration with ComfortDelGro, it can also start offering small horse riding insurance packages.
Lazada is growing steadily, and it appears that it is venturing into the super app space, especially by offering ComfortDelGro express transportation services on its platform.
Featured Image Credit: Asia Campaign / Environmental Business